So I was driving downtown with a friend this morning and took a picture of this billboard. Don't worry, I wasn't driving. The U.S. Cellular sign pictured a little girl and read "Believe in something better".
What a load of crap.
What bothers me most is companies spend lots of money in advertising and marketing departments, so I doubt that they would spend all of that money unless they thought it would be effective, or has been effective in the past.
So let the rant begin: On one level, is US Cellular really that better than any of the other cell phone companies? I doubt it, so lets leave the sappy looking girl of the billboard and offer me free texting or something, then I'll blog happily about that.
"Believe in something better". Ya, like SOMETHING BESIDES ANOTHER FREAKING CELL PHONE COMPANY! Ugh. Our culture's #1 value is commercialism, that there is hope in stuff. There it is, plastered along the highway. I'm out!