5 Guys: Doin how they do

So, maybe its bad that my past three posts have involved food...

But a new place opened up around here, with another on the way. It's called "5 Guys Burgers and Fries". The food was really good. But what I really enjoyed was the menu:

They sell burgers. They sell fries. (now, they also have hot dogs, and I think a grilled cheese for kids or something)

But the menu is simple. That is what they do. Check out one of the FAQ from their website:

Q: Does Five Guys plan to add any menu items (i.e. milkshakes, chili, etc.)

A: Five Guys does not currently have plans to add any items to our menu. We follow the philosophy of focusing on a few items, and serving them to the best of our ability. If we were to add to our menu, then you can guarantee that we would only do so if we could serve the highest quality product possible. For example, there are a lot of great milkshakes out there, and at this point we think that others are doing it better than we could!

I find this very refreshing. 5 Guys does their thing. They're not trying all sorts of new stuff. McDonalds is not a coffeehouse. Taco Bell is not where I want to get a smoothie. Pizza Hut is not where I want to get dessert, or pasta. Dominos is a pizza place, not a sandwich place.

5 Guys is a burger place, thats what they do. They're not trying to offer everything thats trendy or cut into their competitions niche.

I'm normally not a "taking something from the business world and applying it to life" sort of guy. But this really got me thinking: As a person, how much time and energy do you spend trying to be someone else, instead of just doing what you do best?