Fear of God is not about following a requisite list of rules so that you pass the test to get into heaven. Faith in Christ is about bringing God's kingdom NOW in preperation for AFTER-NOW (?) and striving to live more like him, which is done through thought and deed, but not acruing a list of "spiritual chores" to avoid the punishment.
I believe hell is a real place, I believe that people go there. I don't like it, it's not my job to decide who does/does not, and we're cheapening our faith if we believe otherwise. Salvation is real and hopefully we can show that the path to that is filled with love and obedience, not fear and intimidation.
Hopefully i've given you somethin to chew on. Gimme feedback.